Introduction to the course

This year for my media A2 we were giving a variety of briefs to choose from. The brief i have chosen is: 

1.A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

• A website homepage for the band;

• A cover for its release as part of a digipak

• A magazine advertisement for the digipak

I decided on this Brief as I instantly had many ideas come to mind when i read the question. It seemed to b a question i would be able to take and develop into a good final piece. I took all the ideas i had and put them on paper and from that i came to my final idea which is stated in my synopsis below:

'When reading the brief to this project I had loads of ideas for the type of music video that I wanted to make. I took the best of these ideas and tried to find a song that matches the themes and style. I decided on the song ‘Rabbit Heart (raise it up) by Florence and the Machine. They are known as a band that has a soul inspired Indie sound. The song is taken from there album ‘lungs’ which was released in July 2009. I want to take the song but create a capturing mood and pull an audience in.

The song matches the theme I wanted, which was to have, autumn trees, leaves and an evening sunset. I want my video to have a cold look using the setting but a warm feel through natural sunset lighting, costumes and make-up.

I am going to use a single girl in my video to keep the focus, but will have her dreaming and these dreams will involve other people. Her costumes will be changes through the video and I will have her makeup natural.

I don’t necessarily want my video promo to follow the lyrics  of the song but have taken into account the theme they are setting so that it matches mine. I want my subject to display a lot of emotion and keep my audience captivated. I feel that emotion is shown through the eyes, so I will make the eye make-up big and get her to look right into the camera.

I will be taking into account my styles and themes and make sure they match through my supporting products. The two supporting products that I will be producing  are a magazine advertisement and a digipak. I chose these two as I feel they will be good to promote my video promo, as they can have important information and photos of the band which all together would help promote the band and help sell the record.'